Welcome to gretchen3d

gretchen Denton
UX Strategist

Gretchen Denton has 13+ years of experience curating world-class user experiences for enterprise business products. 

Gretchen manages the User Experience for the Services & Software Global Business Unit at Vertiv, the world leading provider of critical infrastructure and lifecycle services for technology systems. 

She evangelizes methods such as Lean UX and Design thinking to create the Vertiv digital ecosystem experience for desktop, tablet, mobile and hardware HMI’s. 

What I do

These are some of the skills that allow me to be the UX linchpin of any organization.

UX Strategy

UX Planning includes strategy, project timeline, research, and communication. I can put together a UX roadmap for your organization that aligns to your business needs.

Brand Governance

No matter what the form factor, I will make sure that your brand promise is intact. I encourage the use of Design Systems to align to brand guidelines. 


Product Design

I’ve successfully released 12+ applications on many different form factors. Web, mobile, tablet, desktop, hardware and firmware.


UX Research

6+ years of doing global usability research, this includes planning and performing ussability testing in person and remotely. Coordinating research can be the hardest part of the job. 

Team Building

I have experience in building a high performing UX team that delivers their promises in scope and on schedule. 

Workshop Facilitation

UX workshops are a critical in collaboration and design thinking. Being able to navigate through team issues and gaining alignment is just as important as being able to create the UX artifacts required to build the project.

work experience

User Experience Manager

Senior Designer/Analyst

Senior Designer/Analyst

Video Game Designer

Released Products

Several of the projects that I am responsible for the User Experience from 2019 are still in development, therefore I cannot include them in my portfolio work. 

Vertiv Advisor™ Cloud Mobile

This solution delivers services for the management and operation of critical infrastructure that enable vital applications. From data centers to communication networks to commercial facilities to edge deployments and systems. 

Liebert iCOM Cooling Unit Control

Manage and control data center cooling units to improve protection, automate cooling system routines and simplify maintenance.

Power Assist

Vertiv Power Assist is a free desktop software used to gracefully shutdown an IT device when the single phase UPS battery backup experiences a threatening condition. The software notifies users of an event, displays key metrics and logs historical data. It is easy to install and protects computers from damage and data loss during a power loss.

Trellis™ Enterprise DCIM Platform

Designed for large, small, remote or centralized datacenter management, Trellis™ provides visibility, control and planning capabilities to support business goals. The Trellis™ platform is a powerful real-time infrastructure optimization platform that’s versatile. Modular and adaptive, it delivers visibility into critical infrastructure systems across the enterprise to optimize performance and support the evolution toward automation and software-defined management.

Trellis™ Power Insight

Trellis™ Power Insight helps improve efficiency, protect valuable critical equipment and increases visibility of your UPSs and rPDUs. It is a web-based software designed for users with a distributed infrastructure who need a way to manage multiple devices. The software is simple to install, easy to use application that provides a single interface for up to 100 UPSs and rPDUs.

Trellis Mobile

The Trellis™ Mobile Suite will eliminate note taking, reduce the chance of errors through re-entering of data, increase staff efficiency and reduce time spent on audits. The Trellis Mobile Suite extends the real-time capabilities of the Trellis platform while physically being located in the data center.

Vertiv™ Environet™ Alert

Vertiv™ Environet™ Alert provides an easy-to-use monitoring software solution that helps ensure the continuous power and cooling of your critical infrastructure. 

ux techniques

An integral part of creating a frictionless user experience is involving users early in the process. By doing UX research we can ensure that what we build is what our users really want. These are some of the methods I use from my UX Toolbox. 

Contextual Inquiry

Card Sorting

Task Analysis

Design Hypothesis

Heuristic Evaluation

Demographic Research

A/B Testing

Usability Testing

Affinity Diagrams

Behavior Variables


Information Architecture

Mental Models

Interpretation Sessions

Context Scenarios

UX Elements and Themes

Interactive Prototypes

UX Governance

Lo-fidelity wireframes

Responsive Design

Design Systems

UX Architecture


Context Scenarios

About gretchen

For 12+ years Gretchen has facilitated collaborative design using Design Thinking principals across global development teams. She has been integral in planning and executing field research stateside and abroad. Her team uses personas to communicate user goals, and features them in context scenarios and storyboards that bring alignment and propagate the Vision for projects. For each project she synthesizes research data (IxS) to bring together a UX Architecture to communicate the voice of the customer throughout the organization. She also leads all product designs with consideration for internationalization and localization for easier global adoption. Her tenure at Vertiv has lead her to conduct UX research in India, Belgium, Germany, Holland, Italy, Romania, England, and France.

Gretchen’s diverse background includes projects from global enterprises, government contractors, freelance marketing consultants, video game developers, video production companies, and multimedia producers. Gretchen has a passion for solving problems through design and evangelizing UX culture

my Strengths

According to the Strengthfinders assessment, these are the areas where I excel.


Psychologically taking ownership of what I do and say I will do. I am committed to stable values such as honesty and loyalty.


Enjoys close relationships with others. Find deep satisfaction in working hard with friends to achieve a goal. 


Identify with others and being intrigued with people’s unique qualities. A talent for figuring out how diverse people can work together productively. 


Drawing insights by dissecting ideas and finding connections between seemingly disparate phenomena.


Believes in the link between all things. There are few coincidences and every event has a reason. 

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